Your website is a powerful tool, but without tracking, you’re missing the full picture. Google Analytics helps you understand how visitors interact with your site, where they come from, and what drives conversions. When connected through Google Tag Manager (GTM), it becomes even easier to manage and scale your tracking.
The Value of Google Analytics
Google Analytics provides insights that help you make smarter business decisions:
- Understand visitor behavior – Know which pages capture attention and which lose interest.
- Track marketing performance – See which campaigns, ads, or channels bring the best results.
- Measure conversions – Identify which actions lead to leads, sales, or other valuable outcomes.
- Optimize your website – Use data to improve user experience, design, and content strategy.
Why Use Google Tag Manager
GTM simplifies the process of adding and managing analytics tags without constantly editing your site’s code. This means more reliable tracking, fewer errors, and easier updates as your business grows.
How Website Company Helps
At Website Company, we ensure Google Analytics is correctly added to your site using GTM, capturing the data that truly matters. This way, you can focus on growing your business while having clear insights into your website’s performance.
👉 Want to see what your website is really doing? Website Company can integrate Google Analytics with GTM so you get accurate, actionable insights.
